Mon Argent | Netto

The reference with regards to
personal finance and consumer advice



Mon Argent | Netto, the personal finance guides of L'Echo | De Tijd, treat current topics like taxes, succession, pension, real estate, insurances, independants ... The magazine is distributed with the full weekend circulation of L'Echo | De Tijd, and it constantly achieves additional sales (+30%) at the newsagents.


The reader audience of Mon Argent | Netto has the right mindset: people actively looking for the smartest ideas to save money and to achieve greater savings. Across all platforms (paper, tablet and websites) the money guides achieve a reach of 892,000 contacts, an index of 259% compared to the paper + digital reach (344,000 contacts).

The readers of Mon Argent | Netto are :

  • conscious consumers : 85% of the readers check their receipt*
  • constantly looking for the best deal price / quality : 76% follow up actions and promotions*
  • solution-oriented : they are in search of practical answers and they find them in Mon Argent | Netto

Publication & Distribution

  • Weekly section in the weekend newspaper
  • Unique monthly magazines with essential information about personal finance themes and solutions for budget issues


Mon Argent | Netto are  also present online with and, where readers can find answers to their financiel questions 24/7, as well as request model documents and use the handy online calculation tools.

*Readers Study Mon Argent | Netto by Checkmarket
CIM 2019