Mon Argent | Netto

The reference with regards to
personal finance and consumer advice

                            NMA




What

Mon Argent | Netto, the personal finance guides of L'Echo | De Tijd, treat current topics like taxes, succession, pension, real estate, insurances, independants ... The magazine is distributed with the full weekend circulation of L'Echo | De Tijd, and it constantly achieves additional sales (+39%) at the newsagents. Furthermore, the guides are available during 3 months at the newsagents.


Audience

The reader audience of Mon Argent | Netto has the right mindset: people actively looking for the smartest ideas to save money and to achieve greater savings. Across all platforms (paper, tablet and websites) the money guides achieve a reach of 205,500 readers, an index of 155% compared to the paper + digital reach (132,800 readers).

The readers of Mon Argent | Netto are :

  • conscious consumers : 85% of the readers check their receipt*
  • constantly looking for the best deal price / quality : 76% follow up actions and promotions*
  • solution-oriented : they are in search of practical answers and they find them in Mon Argent | Netto


 
Publication & Distribution

  • Weekly section in the weekend newspaper
  • Unique monthly magazines with essential information about personal finance themes and solutions for budget issues
  • 39% additional sales at the newsagents
  • Mon Argent | Netto is also available during 3 months at the newsagents, which ensures an increase of the copies of more than 10%


Online

Mon Argent | Netto are  also present online with monargent.be and netto.be, where readers can find answers to their financiel questions 24/7, as well as request model documents and use the handy online calculation tools.


*Readers Study Mon Argent | Netto by Checkmarket