Insights about the influence of the Belgians on their entourage during their leisure time


InSites Consulting executed the survey among 1.000 readers of De Tijd | L’Echo and an equally representative sample of Belgians. This survey reveals that the readers of these papers spend up to 50% more of their time in group activities and consequently are ideal platforms to share their opinions about brands, products and services


Based on important characteristics of "Influencers", it was also possible to calculate that the audience of De Tijd | L'Echo consists out of 4 times more influencers than average. Subsequently, the readers of De Tijd | L'Echo are interesting brand ambassadors for advertisers. They are the perfect target audience to initiate action.