Influencers

  • 1 out of 3 READERS belongs to social class 1 - highest social class profile of all Belgian newspapers
  • 1 out of 4 READERS is younger than 35
  • 4X AS MANY READERS are influencers impacting their entourage


Decision Makers

L'Echo and De Tijd reach...

  • 67% TOP LEVEL DECISION MAKERS in Belgium
  • 83% of all CEOs AND CFOs of companies with a turnover >€ 10 000
  • 92% TOP LEVEL DECISION MAKERS in companies with over 100 employees       - reading for professional reasons
  • THE ACTIVE POPULATION: 66% of the readers

[Source: CIM 2019 + Trustmedia research]


 

Investors

  • 9 out of 10 READERS invest in funds or stocks
  • 1 out of 4 READERS invests in real estate next to their own home
  • 1 out of 5 READERS invests monthly over € 1,000

 


Affluent consumers

  • Readers own 39%  OF THE FINANCIAL WEALTH of the Belgian households
  • 2 out of 3 READERS have at least one watch worth over € 1,000
  • 1 out of 2 READERS regularly buys quality wine for their collection
  • 7 out of 10 MANAGEMENT READERS own a premium car brand
  • 7 out of 10 READERS say they grew up in a more than average wealthy family