This white paper contains the key figures of the survey ‘The Belgian and his Real Estate’, conducted in 2021 by Checkmarket among more than 1000 respondents.
Impactful reach
Reach Belgium’s most influencing audience with a considerable purchasing power. The titles of Mediafin give you access to entrepreneurs & decision makers, investors and high net worth individuals. Discover the surveys we organised in collaboration with reputed research bureaus in order to elaborate on the interests of our readers.
Mediafin brands – monthly reach
2 060 000
Across all brands and platforms the titles of Mediafin have a monthly reach of
2 060 000 unique readers
(CIM 2020, total brand)
Online
1,988,000 page views
(CIM Internet, January 2021,
lecho.be | tijd.be during a working day)
934,000 unique visitors
(CIM Internet, January 2021,
lecho.be | tijd.be average week)
The readers
349
Highest selectivity (349) of all Belgian newspapers on higher management and independent professionals
(CIM 2020, selectivity RLP, total brand)
<35 years
1 in 4 readers is under the age of 35
(CIM 2020, total brand)
2/3
are professionally active
(CIM 2020, total brand)
1/2
of the readers belongs to the highest social classes 1-2
(CIM 2020, selectivity RLP, total brand)
4x
The readers are 4x influencing than non-readers
(Influencers survey 2014)
Target groups
High Net Worth Individual
39%
Readers own 39% of the financial wealth of the Belgian households
(The Belgians and their money 2018)
2/3
readers have at least one watch worth over € 1,000
(Watches Survey 2019)
7/10
say they grew up in a more than average wealthy family
(The Belgians and their money 2018)
7/10
management readers own a premium car brand (x3 vs average)
(Car Survey 2019)
53%
The readers are gourmets: 53% of the readers regularly buys quality wine for their collection
(Passion Survey 2019)
4x
The readers own 4x more a secondary residence compared to non readers
(Real Estate Survey 2021)
Investors
L’Echo | De Tijd: a large community of investors with a very diversified portfolio.
9/10
of the readers invest 7/10 invest in funds and 8/10 in shares
(The Belgians and their money 2018)
1/5
invest monthly
over € 1,000
(The Belgians and their money 2018)
1/3
of the readers own at least 1 property as investment real estate
(Real Estate Survey 2021)
Decision makers & Entrepreneurs
2/3
L’Echo | De Tijd reach 2/3 top level decision in Belgian companies
(Decision Makers Survey, 2018)
92%
of the top level decision makers in companies with over 100 employees read L’Echo | De Tijd for professional reasons
(Decision Makers Survey, 2018)
83%
The business newspapers reach 83% of all CEOs and CFOs of companies with a turnover
of over 10 million euros
(Decision Makers Survey, 2018)
130
Most professionally active readers profile of all Belgian newspaper brands (selectivity 130)
(CIM 2020, total brand)
Surveys
Watch survey
Discover in this white paper the key figures of the survey on consumer behaviour around watches, conducted in 2019 by Kantar.
The Belgians and their car
In 2019, Kantar surveyed the car use and consumption of L’Echo | De Tijd readers, the average Belgian and fleet
managers.