Highest social class

  • 3X AS MANY READERS belong to social class 1
  • 32.8% READERS have family with children (vs. 29% on average)
  • 4X AS MANY READERS are influencers impacting their entourage

[Source: CIM2015-1, Influencing survey]


Investors

  • 8 OUT OF 10 READERS invest in funds
  • 1 OUT OF 4 READERS invest in real estate outside their home
  • 9 OUT OF 10 READERS invest in shares

[Source: Investors survey, Sabato Passion survey]


 

Superior Spending Power

  • 3X AS MANY READERS earn € 4,500 net or more per month
  • Own 37%  of the financial wealth of the Belgian households
  • 2X AS MANY READERS consume exclusive products (design, jewellery, ...)

[Source: Belgians & their money, Executives Survey 2015]


Decision Makers

• 9X AS MANY READERS are part of the higher management and are a member of the general management
• 4X AS MANY READERS are part of the middle management
• 8X AS MANY READERS are entrepreneurs with more than 6 employees

[Source: CIM 2015-1]