{"id":10291,"date":"2023-10-19T09:55:51","date_gmt":"2023-10-19T07:55:51","guid":{"rendered":"https:\/\/trustmedia.be\/?p=10291"},"modified":"2023-10-19T10:10:06","modified_gmt":"2023-10-19T08:10:06","slug":"cim-presse-audience-2023","status":"publish","type":"post","link":"https:\/\/trustmedia.be\/fr\/blog\/cim-presse-audience-2023\/","title":{"rendered":"CIM Presse Audience 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span>La port\u00e9e de L&rsquo;Echo | De Tijd augmente de 5%<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Le mardi 17 octobre, les nouvelles statistiques de port\u00e9e de l&rsquo;\u00e9tude de Presse CIM&nbsp; ont \u00e9t\u00e9 publi\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les journaux \u00e9conomiques L\u2019Echo | De Tijd ont vu leur audience quotidienne <strong>augmenter de 5%<\/strong> pour atteindre 511.700 lecteurs en moyenne. Cette croissance est exceptionnelle dans un march\u00e9 belge de la presse qui recule en moyenne de -4,3%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus d&rsquo;une forte audience en journ\u00e9e, Mediafin atteint \u00e9galement une audience mensuelle impressionnante de 1 994 300 Belges de plus de 16 ans avec ses quatre titres De Tijd, L&rsquo;Echo, Sabato et Netto | Mon Argent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela d\u00e9montre le succ\u00e8s de <strong>la strat\u00e9gie de contenu multim\u00e9dia<\/strong> de L&rsquo;Echo | De Tijd. Il est \u00e9vident que des publics cibles tels que les d\u00e9cideurs \u00e9conomiques, les investisseurs et les familles ais\u00e9es acc\u00e8dent ais\u00e9ment au contenu de L&rsquo;Echo | De Tijd par le biais de diff\u00e9rents canaux. Que ce soit gr\u00e2ce aux mises \u00e0 jour matinales rapides via les podcasts de L&rsquo;Echo | De Tijd, Le Brief et De 7, ou \u00e0 la couverture en profondeur via le journal, ainsi qu&rsquo;aux actualit\u00e9s, mises \u00e0 jour et analyses en temps r\u00e9el sur le site web et l&rsquo;application. Le contenu de L&rsquo;Echo | de Tijd est accessible \u00e0 tout moment de la journ\u00e9e, selon les pr\u00e9f\u00e9rences de chacun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La croissance de L&rsquo;Echo | De Tijd est principalement <strong>attribuable \u00e0 leurs plateformes num\u00e9riques<\/strong> (web, application, vid\u00e9o et podcasts), se traduisant par une augmentation collective de 60 % de leur audience. L&rsquo;investissement dans les plateformes num\u00e9riques, notamment dans les podcasts, favorise un rajeunissement notable de leur lectorat, avec un impressionnant 27,3 % de lecteurs ayant d\u00e9sormais moins de 35 ans. Cette expansion s&rsquo;inscrit dans la tendance \u00e0 la hausse des ventes de journaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La forte croissance de L&rsquo;Echo | De Tijd est <strong>en parfaite ad\u00e9quation avec ses<\/strong> <strong>impressionnants chiffres de vente<\/strong>. En 2022, De Tijd a enregistr\u00e9 une croissance de 11 % des ventes pay\u00e9es (papier et num\u00e9rique) par rapport \u00e0 2021, ce qui en fait le seul journal \u00e0 avoir progress\u00e9 en Flandre. L&rsquo;Echo a \u00e9galement connu une \u00e9volution similaire. Les ventes pay\u00e9es (papier et num\u00e9rique) du journal \u00e9conomique francophone ont augment\u00e9 de 6% (par rapport \u00e0 2021).<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Source: CIM Press Audience\/Pers Bereik 2023 &#8211; CIM Press Brand Reports D\u00e9claration sur la lib\u00e9ration conditionnelle janvier &#8211; d\u00e9cembre 2022<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En savoir plus&nbsp;?<\/strong> Contactez Bart Gunst, Head of Marketing, BI &amp; Advertising Operations chez Trustmedia \u00e0 l\u2019adresse <a href=\"mailto:bart.gunst@trustmedia.be\">bart.gunst@trustmedia.be<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La port\u00e9e de L&rsquo;Echo | De Tijd augmente de 5%.<\/p>\n","protected":false},"author":16,"featured_media":10303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"team_category":[],"class_list":["post-10291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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