{"id":5554,"date":"2021-11-12T13:49:00","date_gmt":"2021-11-12T12:49:00","guid":{"rendered":"https:\/\/trustmedia.be\/?p=5554"},"modified":"2022-01-12T16:56:59","modified_gmt":"2022-01-12T15:56:59","slug":"lecho-et-de-tijd-leaders-incontestes-aupres-des-decideurs-belges","status":"publish","type":"post","link":"https:\/\/trustmedia.be\/fr\/blog\/lecho-et-de-tijd-leaders-incontestes-aupres-des-decideurs-belges\/","title":{"rendered":"L\u2019Echo et De Tijd leaders incontest\u00e9s aupr\u00e8s des d\u00e9cideurs belges."},"content":{"rendered":"\n<p><em>Une \u00e9tude de march\u00e9 men\u00e9e par Kantar r\u00e9v\u00e8le que les m\u00e9dias business L\u2019Echo et De Tijd touchent, au sein des entreprises, 6&nbsp;d\u00e9cideurs sur 10 qui lisent des m\u00e9dias belges. De surcro\u00eet, les deux titres sont \u00e9galement leaders au sein des grandes comme des petites entreprises, de m\u00eame que dans tous les domaines de d\u00e9cision pertinents.<\/em><em><\/em><\/p>\n\n\n\n<p>Au total, pr\u00e8s de 1&nbsp;000 \u2018d\u00e9cideurs\u2019 d\u2019entreprises belges ont \u00e9t\u00e9 interrog\u00e9s cette ann\u00e9e par t\u00e9l\u00e9phone sur leur utilisation de marques d\u2019actualit\u00e9s belges pertinentes au sein d\u2019un contexte professionnel. Ces \u2018d\u00e9cideurs\u2019 sont des personnes qui, au sein d\u2019entreprises priv\u00e9es belges, ont \u00e0 la fois une comp\u00e9tence d\u00e9cisionnelle et une responsabilit\u00e9 budg\u00e9taire. Ce, pour 7&nbsp;domaines pertinents, comme la direction g\u00e9n\u00e9rale (CEO), les finances (CFO) et le fleet. <em><\/em><\/p>\n\n\n\n<p>Il ressort de l\u2019\u00e9tude de Kantar que les m\u00e9dias belges touchent 8 de ces d\u00e9cideurs sur 10 dans leur domaine professionnel. En ce qui concerne L\u2019Echo et De Tijd, en tant que leaders du march\u00e9, il s\u2019agit d\u00e9j\u00e0 de 6&nbsp;de ces d\u00e9cideurs sur 10. Ils devancent ainsi largement le premier titre d\u2019actualit\u00e9s suivant.<\/p>\n\n\n\n<p>Le leadership de L\u2019Echo | De Tijd se situe tant aupr\u00e8s des start-ups, scale-ups, des PME, que des grandes entreprises. L\u2019audience de L\u2019Echo et De Tijd augmente \u00e9galement \u00e0 mesure que le chiffre d\u2019affaires de l\u2019entreprise s\u2019accro\u00eet, ce qui conf\u00e8re \u00e0 ces titres une grande pertinence pour tous les annonceurs dans un contexte B2B de produits et de services.<\/p>\n\n\n\n<p>L\u2019enqu\u00eate r\u00e9v\u00e8le encore que pr\u00e8s de 9&nbsp;des 10&nbsp;d\u00e9cideurs qui lisent L\u2019Echo et De Tijd utilisent le journal comme un instrument professionnel pour prendre effectivement des d\u00e9cisions.<\/p>\n\n\n\n<p>Une chose encore&nbsp;: le d\u00e9cideur moyen au sein des entreprises belges est \u00e2g\u00e9 entre 45 et 54&nbsp;ans et les hommes forment, avec 57&nbsp;%, un groupe l\u00e9g\u00e8rement plus grand au sein de ces d\u00e9cideurs.<\/p>\n\n\n\n<p><em>Plus d\u2019informations&nbsp;? <\/em><em><\/em><\/p>\n\n\n\n<p><em>marketing@trustmedia.be<\/em><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude de march\u00e9 men\u00e9e par Kantar r\u00e9v\u00e8le que les m\u00e9dias business L\u2019Echo et De Tijd touchent, au sein des entreprises, 6&nbsp;d\u00e9cideurs sur 10 qui lisent des m\u00e9dias belges. De surcro\u00eet, les deux titres sont \u00e9galement leaders au sein des grandes comme des petites entreprises, de m\u00eame que dans tous les domaines de d\u00e9cision pertinents. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"team_category":[],"class_list":["post-5554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Echo et De Tijd leaders incontest\u00e9s aupr\u00e8s des d\u00e9cideurs belges. - Trustmedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustmedia.be\/fr\/blog\/lecho-et-de-tijd-leaders-incontestes-aupres-des-decideurs-belges\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Echo et De Tijd leaders incontest\u00e9s aupr\u00e8s des d\u00e9cideurs belges. - Trustmedia\" \/>\n<meta property=\"og:description\" content=\"Une \u00e9tude de march\u00e9 men\u00e9e par Kantar r\u00e9v\u00e8le que les m\u00e9dias business L\u2019Echo et De Tijd touchent, au sein des entreprises, 6&nbsp;d\u00e9cideurs sur 10 qui lisent des m\u00e9dias belges. 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