{"id":9690,"date":"2023-05-11T14:59:25","date_gmt":"2023-05-11T12:59:25","guid":{"rendered":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/"},"modified":"2023-05-11T15:14:27","modified_gmt":"2023-05-11T13:14:27","slug":"the-power-of-podcast-decroche-lor-aux-native-advertising-awards","status":"publish","type":"post","link":"https:\/\/trustmedia.be\/fr\/blog\/the-power-of-podcast-decroche-lor-aux-native-advertising-awards\/","title":{"rendered":"\u2018The Power of Podcast\u2019 d\u00e9croche l\u2019or aux Native Advertising Awards."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le projet de recherche \u2018The Power of Podcast\u2019 de Trustmedia obtient une reconnaissance internationale et remporte le Gold Award du \u2018Best Research Project\u2019 aux Native Advertising Awards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le jury salue les efforts du d\u00e9partement research de Trustmedia et de Content Republic, nos experts en publicit\u00e9 native et en contenu de marque, pour avoir relev\u00e9 le d\u00e9fi de r\u00e9aliser la premi\u00e8re \u00e9tude belge \u00e0 grande \u00e9chelle sur les podcasts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9tude a \u00e9t\u00e9 men\u00e9e en 2022 et consiste en deux parties. La premi\u00e8re partie de l\u2019\u00e9tude a \u00e9t\u00e9 \u00e9labor\u00e9e avec IPSOS et d\u00e9crit l\u2019adoption et le comportement d\u2019\u00e9coute du Belge. La deuxi\u00e8me partie a \u00e9t\u00e9 men\u00e9e en collaboration avec l\u2019universit\u00e9 d\u2019Anvers et met l\u2019accent sur la perception des diff\u00e9rents types de publicit\u00e9 dans les podcasts. Cette collaboration avec deux institutions de recherche neutres a \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9e par le jury des Native Advertising Awards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9l\u00e9chargez ici une s\u00e9rie de r\u00e9sultats tir\u00e9s de notre \u00e9tude&nbsp;: <a href=\"https:\/\/trustmedia.be\/fr\/lecteurs\/#etudes\">https:\/\/trustmedia.be\/fr\/lecteurs\/#etudes<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus d\u2019informations&nbsp;? Contactez Bart Gunst, Head of marketing, BI &amp; Advertising Operations chez Trustmedia \u00e0 l\u2019adresse <a href=\"mailto:bart.gunst@trustmedia.be\">bart.gunst@trustmedia.be<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le projet de recherche \u2018The Power of Podcast\u2019 de Trustmedia obtient une reconnaissance internationale et remporte le Gold Award du \u2018Best Research Project\u2019 aux Native Advertising Awards. Le jury salue les efforts du d\u00e9partement research de Trustmedia et de Content Republic, nos experts en publicit\u00e9 native et en contenu de marque, pour avoir relev\u00e9 le [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":9687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"team_category":[],"class_list":["post-9690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018The Power of Podcast\u2019 d\u00e9croche l\u2019or aux Native Advertising Awards. - Trustmedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018The Power of Podcast\u2019 d\u00e9croche l\u2019or aux Native Advertising Awards. - Trustmedia\" \/>\n<meta property=\"og:description\" content=\"Le projet de recherche \u2018The Power of Podcast\u2019 de Trustmedia obtient une reconnaissance internationale et remporte le Gold Award du \u2018Best Research Project\u2019 aux Native Advertising Awards. Le jury salue les efforts du d\u00e9partement research de Trustmedia et de Content Republic, nos experts en publicit\u00e9 native et en contenu de marque, pour avoir relev\u00e9 le [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"Trustmedia\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-11T12:59:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-11T13:14:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trustmedia.be\/media\/TRUST_NAA_Gold_Online_Persbericht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"katrien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"katrien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/\"},\"author\":{\"name\":\"katrien\",\"@id\":\"https:\\\/\\\/trustmedia.be\\\/#\\\/schema\\\/person\\\/ae7b0d8e51e19f9be24eb9d061a59e7a\"},\"headline\":\"\u2018The Power of Podcast\u2019 d\u00e9croche l\u2019or aux Native Advertising Awards.\",\"datePublished\":\"2023-05-11T12:59:25+00:00\",\"dateModified\":\"2023-05-11T13:14:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"https:\\\/\\\/trustmedia.be\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trustmedia.be\\\/media\\\/TRUST_NAA_Gold_Online_Persbericht.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/\",\"url\":\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/\",\"name\":\"\u2018The Power of Podcast\u2019 d\u00e9croche l\u2019or aux Native Advertising Awards. - Trustmedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustmedia.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trustmedia.be\\\/media\\\/TRUST_NAA_Gold_Online_Persbericht.jpg\",\"datePublished\":\"2023-05-11T12:59:25+00:00\",\"dateModified\":\"2023-05-11T13:14:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trustmedia.be\\\/media\\\/TRUST_NAA_Gold_Online_Persbericht.jpg\",\"contentUrl\":\"https:\\\/\\\/trustmedia.be\\\/media\\\/TRUST_NAA_Gold_Online_Persbericht.jpg\",\"width\":1920,\"height\":780},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trustmedia.be\\\/blog\\\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/trustmedia.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018The Power of Podcast\u2019 d\u00e9croche l\u2019or aux Native Advertising Awards.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trustmedia.be\\\/#website\",\"url\":\"https:\\\/\\\/trustmedia.be\\\/\",\"name\":\"Trustmedia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/trustmedia.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trustmedia.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/trustmedia.be\\\/#organization\",\"name\":\"Trustmedia\",\"url\":\"https:\\\/\\\/trustmedia.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/trustmedia.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/trustmedia.be\\\/media\\\/trustmedia.svg\",\"contentUrl\":\"https:\\\/\\\/trustmedia.be\\\/media\\\/trustmedia.svg\",\"caption\":\"Trustmedia\"},\"image\":{\"@id\":\"https:\\\/\\\/trustmedia.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trustmedia.be\\\/#\\\/schema\\\/person\\\/ae7b0d8e51e19f9be24eb9d061a59e7a\",\"name\":\"katrien\",\"url\":\"https:\\\/\\\/trustmedia.be\\\/fr\\\/blog\\\/author\\\/katrien\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2018The Power of Podcast\u2019 d\u00e9croche l\u2019or aux Native Advertising Awards. - Trustmedia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/","og_locale":"fr_FR","og_type":"article","og_title":"\u2018The Power of Podcast\u2019 d\u00e9croche l\u2019or aux Native Advertising Awards. - Trustmedia","og_description":"Le projet de recherche \u2018The Power of Podcast\u2019 de Trustmedia obtient une reconnaissance internationale et remporte le Gold Award du \u2018Best Research Project\u2019 aux Native Advertising Awards. Le jury salue les efforts du d\u00e9partement research de Trustmedia et de Content Republic, nos experts en publicit\u00e9 native et en contenu de marque, pour avoir relev\u00e9 le [&hellip;]","og_url":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/","og_site_name":"Trustmedia","article_published_time":"2023-05-11T12:59:25+00:00","article_modified_time":"2023-05-11T13:14:27+00:00","og_image":[{"width":1920,"height":780,"url":"https:\/\/trustmedia.be\/media\/TRUST_NAA_Gold_Online_Persbericht.jpg","type":"image\/jpeg"}],"author":"katrien","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"katrien","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/#article","isPartOf":{"@id":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/"},"author":{"name":"katrien","@id":"https:\/\/trustmedia.be\/#\/schema\/person\/ae7b0d8e51e19f9be24eb9d061a59e7a"},"headline":"\u2018The Power of Podcast\u2019 d\u00e9croche l\u2019or aux Native Advertising Awards.","datePublished":"2023-05-11T12:59:25+00:00","dateModified":"2023-05-11T13:14:27+00:00","mainEntityOfPage":{"@id":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/"},"wordCount":218,"publisher":{"@id":"https:\/\/trustmedia.be\/#organization"},"image":{"@id":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/trustmedia.be\/media\/TRUST_NAA_Gold_Online_Persbericht.jpg","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/","url":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/","name":"\u2018The Power of Podcast\u2019 d\u00e9croche l\u2019or aux Native Advertising Awards. - Trustmedia","isPartOf":{"@id":"https:\/\/trustmedia.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/#primaryimage"},"image":{"@id":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/trustmedia.be\/media\/TRUST_NAA_Gold_Online_Persbericht.jpg","datePublished":"2023-05-11T12:59:25+00:00","dateModified":"2023-05-11T13:14:27+00:00","breadcrumb":{"@id":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/#primaryimage","url":"https:\/\/trustmedia.be\/media\/TRUST_NAA_Gold_Online_Persbericht.jpg","contentUrl":"https:\/\/trustmedia.be\/media\/TRUST_NAA_Gold_Online_Persbericht.jpg","width":1920,"height":780},{"@type":"BreadcrumbList","@id":"https:\/\/trustmedia.be\/blog\/goud-voor-the-power-of-podcast-op-de-native-advertising-awards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trustmedia.be\/fr\/"},{"@type":"ListItem","position":2,"name":"\u2018The Power of Podcast\u2019 d\u00e9croche l\u2019or aux Native Advertising Awards."}]},{"@type":"WebSite","@id":"https:\/\/trustmedia.be\/#website","url":"https:\/\/trustmedia.be\/","name":"Trustmedia","description":"","publisher":{"@id":"https:\/\/trustmedia.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trustmedia.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/trustmedia.be\/#organization","name":"Trustmedia","url":"https:\/\/trustmedia.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/trustmedia.be\/#\/schema\/logo\/image\/","url":"https:\/\/trustmedia.be\/media\/trustmedia.svg","contentUrl":"https:\/\/trustmedia.be\/media\/trustmedia.svg","caption":"Trustmedia"},"image":{"@id":"https:\/\/trustmedia.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/trustmedia.be\/#\/schema\/person\/ae7b0d8e51e19f9be24eb9d061a59e7a","name":"katrien","url":"https:\/\/trustmedia.be\/fr\/blog\/author\/katrien\/"}]}},"_links":{"self":[{"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/posts\/9690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/comments?post=9690"}],"version-history":[{"count":2,"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/posts\/9690\/revisions"}],"predecessor-version":[{"id":9694,"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/posts\/9690\/revisions\/9694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/media\/9687"}],"wp:attachment":[{"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/media?parent=9690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/categories?post=9690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/tags?post=9690"},{"taxonomy":"team_category","embeddable":true,"href":"https:\/\/trustmedia.be\/fr\/wp-json\/wp\/v2\/team_category?post=9690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}