Gold for ‘The Power of Podcast’ at the Native Advertising Awards.

Trustmedia’s research project ‘The Power of Podcast’ receives international recognition, winning the gold award for Best Research project at the Native Advertising Awards.

The jury praised the commitment of Trustmedia’s research department and Content Republic, our native advertising and branded content experts, to take on the challenge of conducting the first large-scale Belgian study on podcast.

The study was conducted in 2022 and consists of two parts. The first part of the study was developed together with IPSOS and describes the adoption and listening behaviour of Belgians. The second part was conducted in collaboration with the University of Antwerp and focuses on the perception of different types of advertising in podcasts. This collaboration with two neutral research institutions was highly appreciated by the jury of the Native Advertising Awards.

Download some results from our study here:

Need more information?
Contact Bart Gunst, Head of marketing, BI & Advertising Operations at Trustmedia at