Trustmedia
Last updated: 25/02/2026
1. Introduction and scope
Mediafin NV with registered office at Avenue du Port 86C box 309, 1000 Brussels, company number 0404.800.301 (hereinafter “Mediafin“, “we“, “us” or “our”), acts as a controller of personal data in the context of its advertising management (hereinafter “Trustmedia“) and in particular during the provision of certain B2B services as described below.
Explanation of the scope of application – This Mediafin Trustmedia Privacy Statement (hereinafter referred to as the “Privacy Statement”) applies specifically when Trustmedia manages, operates and markets advertising space in newspapers, magazines, websites, (mobile) applications, events, mailings, products and services offered by Mediafin (hereinafter referred to as “Services“). “), or by a third party for whom Trustmedia acts as an external manager, and when these Services are offered to professional/B2B customers (hereinafter referred to as “you” or “your“).
Since Mediafin also acts as a controller in connection with the provision of services to end users/readers of its services, we also refer to Mediafin’s privacy statement for “De Tijd | L’Echo” for more exhaustiveness.
Please see the privacy statement that applies to you.
We invite you to read this privacy statement to learn more about the personal data we process, the purposes and your rights in this regard.
2. Applicable Privacy Law
Mediafin undertakes to process and protect your personal data in accordance with the applicable legislation on the protection of personal data, in particular Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46 EC (“GDPR ) as well as national or international laws or regulations that introduce or supplement the General Data Protection Regulation and any other applicable data protection legislation (hereinafter “applicable privacy legislation “).
For the purposes of this Statement, terms such as “personal data”, “controller”, “processing”, “data subject” have the meanings given to them in the applicable privacy legislation.
3. Entities within the Mediafin Trustmedia
The following entities are part of Mediafin Trustmedia:
- Trustmedia Beyond Advertising
- Content Republic
- News Services
4. Categories of personal data, purposes and legal basis for the processing
| Categories of personal data | Purposes of the processing | Legal basis |
| Identification data and (electronic) contact details (name, first name, email address, telephone number, billing information) | Use of personal data for billing purposes Trustmedia | Necessity for performance of the agreement |
| Identification data and (electronic) contact details (if applicable, name, first name, email address, telephone number) | Setup and maintenance, including prevention and resolution of problems of the Services of Trustmedia (e.g. Publishing an advertisement, providing a communication service) | Necessity for performance of the agreement |
| Identification data and (electronic) contact details (name, first name, e-mail address, telephone number) | To answer questions about support or information related to Mediafin NV or Services | Necessity for performance of the agreement |
| Identification data and (electronic) contact details, gender, company, function and language | Participation in Trustmedia events | Necessity for performance of the agreement |
| Electronic contact details, identification details, gender, company and position | Mailings Trustmedia: Informing by email or telephone about advertisements or promotions | Legitimate interest of Mediafin in the context of Trustmedia |
| Identification data and (electronic) contact details (name, first name, e-mail address, telephone number) | Customer management for Trustmedia. | Legitimate interest of Mediafin in the context of Trustmedia |
| Better understanding the Services Mediafin offers through Trustmedia, improve them and identify general trends. | Legitimate interest of Mediafin in the context of Trustmedia | |
| To get to know you better across the Services | Legitimate interest of Mediafin in the context of Trustmedia | |
| To keep you informed of advertising related to Trustmedia’s own similar products and services | Legitimate interest of Mediafin in the context of Trustmedia | |
| Improve security and prevent and detect abuse or fraud. | Legitimate interest of Mediafin in the context of Trustmedia | |
| Protect Mediafin’s rights and property (enforcement of Privacy Statement, Cookie Statement and Terms of Use). | Legitimate interest of Mediafin in the context of Trustmedia | |
| E-mail address | Sending newsletters Trustmedia | Consent |
| E-mail address | To keep you informed of advertising related to non-similar products and services of Trustmedia or products and services of third parties. | Consent |
| Customer identification data (name, first name, email address, telephone number) | Passing on data to third parties outside of Mediafin for marketing purposes. | Consent |
If the processing or disclosure of personal data as described above is a legal or contractual obligation or a condition necessary for the performance of an agreement, refusal to disclose the personal data may prevent us from entering into such a contract with you and/or providing the service.
Processing of personal data through cookies
Mediafin may also collect and process personal data by using cookies on the Trustmedia website. We process the personal data collected under “strictly necessary cookies” on the basis of our legitimate interest. In other cases (i.e. “non-strictly necessary cookies”), we ask for your consent before placing these cookies and processing your personal data in this context. For more information on this, please read our Cookie Statement.
5. With who do we share your personal data?
Personal data is processed by Mediafin via Trustmedia and may be shared with:
- Entities within Mediafin: We may share your personal data with other entities within Mediafin.
- Suppliers: Personal data may be transferred to other companies, intermediaries, or service providers (“Suppliers”) to perform certain services on our behalf. For example, Mediafin uses subcontractors to provide marketing, communication, infrastructure, and IT services, to process the results of market research. By default, we only let our processors process your personal data to the extent necessary for the provision of their services.
- Business Transfers: We reserve the right to transfer data, including personal data, in connection with any restructuring, merger, sale, or other transfer of corporate assets, provided that the receiving party agrees to process your personal data in accordance with this Privacy Statement.
- Authorities: We may also share or transfer personal information, including the content of your communication:
- To comply with the law or to respond to legal process or requests, including law enforcement and government agencies;
- To detect, prevent, or otherwise address fraud and technical security vulnerabilities; or
- To protect and safeguard Mediafin’s rights, including the application of our terms of use.
- In addition, Mediafin will not pass on your data to other third parties without your prior consent, unless Mediafin is obliged to do so on a legal basis or on the basis of a court decision or if this is justified within the framework of its legitimate interests.
6. How are your personal data secured?
We are committed to protecting the security of your data. We use a variety of security technologies and procedures to appropriately protect your information from unauthorized access, use, or disclosure. For example, we store personal data on computer systems that are restricted in secure buildings.
7.How long do we keep your personal data?
Mediafin does not store personal data for longer than is necessary, depending on the purposes for which it is collected (see section 4 above). In some cases, however, Mediafin is legally obliged to keep your personal data for longer or the retention period is in the context of Mediafin’s legitimate interests.
After the retention period has expired, Mediafin deletes or anonymises the personal data. If deletion or anonymisation is not possible, Mediafin will separate the personal data from further processing until deletion or anonymisation is possible.
For more information on the retention period that applies to your personal data, please contact Mediafin via privacy@mediafin.be.
8. What are your rights?
Where applicable and in accordance with the applicable privacy law, you have the following rights with regard to the processing of your personal data by Mediafin via Trustmedia:
• Right of access to your data:
You have the right to receive information about whether or not personal data concerning you is being processed and, if so, to access and obtain a copy of it.
• Right to rectify your data:
You have the right to have incomplete, incorrect or outdated personal data deleted or rectified.
• Right to erasure of your data:
In certain cases, you have the right to obtain the erasure of personal data concerning you. For example, when the use of your personal data is based on consent and you have withdrawn your consent, when such personal data must be erased due to a legal obligation or when the personal data has been processed incorrectly.
• Right to restrict the processing of your data:
In certain cases, you have the right to restrict the processing of personal data concerning you. This may be, for example, if you believe that the personal data is not correct during the period when we need to verify the accuracy of the personal data or if the processing is unlawful, but you do not want the personal data to be erased.
• Right to object to the processing of your data:
You have the right to object to the processing of your personal data in certain cases, for example where the processing is based on our legitimate interest.
• Right to data portability:
You have the right, in certain cases, to obtain the personal data concerning you, which you have provided to Mediafin yourself, in a structured, common, and machine-readable form, and to transfer it to another controller.
• Right to withdraw consent at any time:
As far as the processing is based on consent, you have the right to withdraw your consent at any time. Withdrawing your consent does not affect the lawfulness of any processing we have conducted prior to the withdrawal or any processing of your personal data that is conducted on legal bases other than your consent.
• Right to object to the processing of your data for direct marketing purposes:
You can exercise this right by clicking on the “unsubscribe” link in the marketing emails we send you. Please contact us at privacy@mediafin.be. to unsubscribe from other forms of marketing.
• Right to lodge a complaint with the Data Protection Authority:
If you have a complaint or are concerned about how we process your personal data, we will endeavour to resolve these issues. If you believe that we have not adequately addressed your complaint or concern, you have the right to complain to a supervisory authority about our collection and use of your personal data. For more information, please contact the supervisory authority.
If you wish to exercise your rights, you can contact Mediafin at privacy@mediafin.be.
We will process and respond to your request in accordance with applicable privacy laws.
You have the right to lodge a complaint with a supervisory authority, for which you can contact the Belgian Data Protection Authority.
By mail: Rue de la Presse, 35, 1000 Brussels.
By phone: +32 (0)2 274 48 00
By email: contact@apd-gba.be
9. Changes to the privacy statement
Mediafin reserves the right to change this privacy statement at any time. We will notify you of such changes, considering their significance and our legal obligations in this regard. In any case, we recommend that you regularly review this privacy statement, so that you are aware of any changes and are always aware of how your personal data may be used.
10. Contact
If you have a question about this Privacy Statement, you can contact us in the following way:
By post: Mediafin NV, Havenlaan 86C bus 309, 1000 Brussel
Via email: privacy@mediafin.be
By phone: +32 (0)2 423 16 11
11. Applicable law territorial jurisdiction
Belgian law applies to this Privacy Policy. Disputes regarding this privacy statement fall under the exclusive competence of the Dutch-speaking courts and tribunals in Brussels.
12. Events
Identity of controller
Mediafin NV, with its registered office at Havenlaan 86C box 309, 1000 Brussels, company number 0404.800.301 (hereinafter “Mediafin”, “we” or “us”), acts as the data controller for the processing of your personal data in the context of its advertising sales house activities (hereinafter “Trustmedia”) and, in particular, in the provision of certain B2B Services as described below.
This general privacy statement for events (hereinafter the “Privacy Statement”) contains essential information on how Mediafin, as data controller, collects and processes your personal data, including for which purposes, for how long, and what your rights as a data subject are when you register for and participate in an event organised by Mediafin. This Privacy Statement supplements Mediafin’s general privacy statement, which is available here.
This Privacy Statement applies to events organised by Trustmedia, including, but not limited to, Power of ESG, Future of Europe Private Drink, and B2B Marketing Conference.
The above list of events is not exhaustive. If new events are organised by Mediafin in the future, this Privacy Statement will also apply to them. Where there are substantial differences in the processing of your personal data in the context of such events compared to this Privacy Statement, we will draft a separate privacy statement specifically applicable to the relevant future event and inform you accordingly.
Should you have any questions after carefully reading this Privacy Statement, please do not hesitate to contact us using the contact details provided in section 10 above.
Applicable legislation
Mediafin undertakes to process and protect your personal data in accordance with applicable personal data protection legislation, in particular Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46 EC (“AVG”) as well as national or international laws or regulations introducing or complementing the General Data Protection Regulation and any applicable data protection legislation. For the purposes of this statement, terms such as “personal data”, “controller”, “processing”, data subject” have the meaning given to them in the applicable data protection legislation.
When and which personal data are being processed?
| WHEN | PERSONAL DATA |
| Completing the registration form | Name, surname, gender, position, language, email address, company, company size, VAT number |
| If we contact you to become an event partner | First name, function, company, phone number, e-mail address |
| Taking pictures and making videos at the event that include people | Pictures, videos |
| Requesting your feedback or review of the event you attended | Name, surname, e-mail address, content of feedback/review |
| Promoting future events similar to the event the person has already attended | Name, surname, e-mail address, content of feedback/review |
| Promoting future events that are not similar to the event the person has already participated in, for which we ask for your consent | Name, surname, year of birth, gender, email address, job title, company |
| Creation of badges | Name, surname, company |
What are the purposes and legal bases?
In this section you can find information about the purposes and legal bases in the context of organizing events:
| PURPOSE | LEGAL BASE |
| To provide you with information about the event you have registered for. | Contract |
| To reserve a place for you at the event you have registered for. | Contract |
| For the general administration and organisation of Mobility Tomorrow, for example to contact you with information about the edition you are attending, as we need your details for planning and logistics, to invoice you1 , to provide you with customer service in connection with the event, and the general administration of your attendance at the event. | Contract |
| To fulfil and monitor our legal responsibilities, for example under public safety legislation. | Legal obligation |
| To request your feedback or review of the event you attended. | Legitimate interest |
| To assess the activity of our participants in our events. | Legitimate interest |
| To compile an attendee list. | Contract |
| To film and photograph the event, which will be used to promote our services and to promote future events on our website, social media channels, and in marketing materials. You will be notified if we plan to photograph/film an event, for example in the invitation and on signs at the entrance to the event. | Legitimate interest |
| Legitimate interest Consent Consent |
| To improve our services, marketing, client relationships and experiences | Legitimate interest |
| To measure participation in certain break-out sessions and workshops. | Legitimate interest |
With whom will your data be shared?
We guarantee that your data will only be shared within Mediafin to enable the organisation of events. Only when there is a co-organiser of the specific event, your personal data will also be shared with them.
When you give your consent to receive communications from our partners, your personal data will of course also be shared with them so that they can contact you. We ensure to always sign an agreement with this party that includes safeguards for the correct and secure processing of your personal data in accordance with applicable legislation, such as the GDPR.
At some of our events, break-out sessions and workshops are organised by our partners. If you participate in break-out session, your personal data will be shared with them. We also enter into GDPR agreements with them to ensure that your personal data is processed correctly and securely.
If your data is transferred outside the European Economic Area to a third country that does not benefit from an adequacy decision by the European Commission, we guarantee that we will implement appropriate safeguards to secure this international transfer, such as entering into Standard Contractual Clauses with the contracting party in the third country in question.
How long will your data be kept?
Mediafin retains your personal data for no longer than is strictly necessary for the fulfilment of the purposes for which we collected the data, e.g. for the performance of a contract or to comply with a legal obligation. Retention periods differ with regard to the type of processing activity and the purpose for which the personal data was collected.
For example, personal data may be kept longer if there is a legal or regulatory reason to do so, or shorter if the data subject objects to the processing of his/her personal data and if there is no longer a legitimate reason for us to keep it.
We guarantee that we will provide only limited access to archived data and that we will delete or anonymise your personal data once the retention period has expired.
Your rights
In accordance with the GDPR, you have the following rights:
| RIGHT | DESCRIPTION |
| Right to information | You have the right to be informed about how your personal data are processed (in particular what personal data are processed, for what purposes and on what legal basis). The Privacy Statement you are reading now aims to do exactly this. |
| Right to access | You have the right to access your personal data and request a copy of the personal data. |
| Right to rectification | You have the right to have incorrect personal data corrected, or incomplete personal data completed. |
| Right to deletion | You can request the erasure of personal data held about you. The request to erase your personal data cannot always be granted, for example due to contractual or legal obligations. |
| Right to object | You have the right to object to the processing of your personal data, e.g. if the processing is carried out on the grounds of legitimate interest or the public interest of Mediafin processing your data. If your personal data is used for direct marketing purposes, you have an absolute right to object to this processing activity. |
| Right to restrict | You have the right to obtain restriction of processing in certain situations, for example if you dispute the accuracy of personal data, for a period of time that allows Mediafin to verify the accuracy. |
| Right to data portability | You have the right to receive personal data concerning you, processed by Mediafin, in a structured, commonly used and machinereadable format and/or to transfer such data to another controller. |
| Right to file a complaint | In case of problems, we encourage you to contact Mediafin to reach an amicable agreement. However, if you consider that an amicable settlement is not possible or desirable, you may exercise your right to file a complaint with the Belgian Data Protection Authority: Gegevensbeschermingsautoriteit, Drukpersstraat 35, 1000 Brussels, Tel +32 (0)2 274 48 00, e-mail: contact@apdgba.be. |
If handling your request requires unreasonable measures (e.g. it is technically or organisationally virtually impossible or extremely costly), Mediafin may charge you a reasonable fee in light of the administrative costs involved in handling the request. We may also refuse to process requests that are excessive, in particular due to their repetitive nature. You may exercise these rights by sending an email to our Data Protection Officer (“DPO”) at the following email address privacy@mediafin.be. We will handle your request in accordance with applicable privacy laws.
Security
Mediafin has implemented technical and organisational security measures to prevent the destruction, loss, falsification, alteration, unauthorised access or disclosure of your personal data to third parties and any other unauthorised processing of such data. We have made every effort to ensure the confidentiality, integrity and availability of the information systems and services in which personal data are processed. All our employees and third parties engaged by us are obliged to respect the privacy and security of your data
[1] Invoicing for events is done via our partner idloom’s platform. If you would like more information about how idloom processes your personal data, you can consult their privacy statement here.