To identify the passions and interests of our readers, Kantar conducted a study in August 2022. Discover here the key figures of the study in our whitepaper.
Impactful reach
Reach Belgium’s most influencing audience with a considerable purchasing power. The titles of Mediafin give you access to entrepreneurs & decision makers, investors and high net worth individuals. Discover the surveys we organised in collaboration with reputed research bureaus in order to elaborate on the interests of our readers.
Mediafin brands – monthly reach
1 904 000
Across all brands and platforms the titles of Mediafin have a monthly reach of
1 904 000 unique readers
(CIM 2022, total brand)
Online
1,381,000 page views
(CIM Internet, September 2022,
lecho.be | tijd.be during an average working day)
193,000 unique visitors
(CIM Internet, September 2022,
lecho.be | tijd.be during an average working day)
Our readers
228
Highest selectivity of all Belgian newspapers on higher management and independent professionals
(CIM 2022, selectivity RLP, total brand)
<35 years
22% is under the age of 35
(CIM 2022, total brand)
6/10
are professionally active
(CIM 2022, total brand)
142
Highest selectivity of all Belgian newspapers on the highest social classes 1-2
(CIM 2022, selectivity RLP, total brand)
2x
readers are 2x more influencers than the average Belgian
(Passion survey 2022)
Target groups
High Net Worth Individual
43%
Readers own 43% of the financial wealth of the Belgian households
(The Belgians and their money 2021)
6x
readers have 6x more one or several watches worth over
€ 2,500
(Passion Survey 2022)
7/10
say they grew up in a more than average wealthy family
(The Belgians and their money 2021)
3,5x
De Tijd | L’Echo readers are 3.5 times more likely to have a private car with a value of at least €60,000 (incl. VAT)
(Car Survey 2022)
6/10
readers are gourmets: 6/10 of the readers buys regularly quality wine for their collection
(Passion Survey 2022)
4x
The readers own 4x more a secondary residence compared to non readers
(Real Estate Survey 2021)
Investors
L’Echo | De Tijd: a large community of investors with a very diversified portfolio.
9/10
of the readers invest 8/10 invest in funds and 7/10 in shares
(The Belgians and their money 2021)
30%
invest monthly
over € 1,000
(The Belgians and their money 2021)
1/3
of the readers own at least 1 property as investment real estate
(Real Estate Survey 2021)
Decision makers & Entrepreneurs
2/3
L’Echo | De Tijd reach 2/3 top level decision in Belgian companies
(Decision Makers Survey, 2018)
92%
of the top level decision makers in companies with over 100 employees read L’Echo | De Tijd for professional reasons
(Decision Makers Survey, 2018)
83%
The business newspapers reach 83% of all CEOs and CFOs of companies with a turnover
of over 10 million euros
(Decision Makers Survey, 2018)
299
Highest selectivity of all Belgian newspapers on higher management (selectivity 299)
(CIM 2022, selectivity RLP, total brand)
Surveys
The Belgians and their Car
In March 2022, Trustmedia studied the relationship between the Belgian and his car for the sixth time. We take a closer look at mobility trends and car use and consumption for both private and company cars.
The Power of Podcast
Ipsos and the University of Antwerpen have studied various aspects of the podcast landscape in Belgium. The combination of both studies led to the a large-scale survey on podcasts: a first on the Belgian market.
The Belgians and their Money
In partnership with Kantar this survey was organised for an eighth consecutive year in 2021. The rich tradition of this study helps understanding and charting the evolution of financial wealth and money management in Belgium.
Real Estate research
This white paper contains the key figures of the survey ‘The Belgian and his Real Estate’, conducted in 2021 by Checkmarket among more than 1000 respondents.
Watch survey
Discover in this white paper the key figures of the survey on consumer behaviour around watches, conducted in 2019 by Kantar.
The Belgians and their car
In 2019, Kantar surveyed the car use and consumption of L’Echo | De Tijd readers, the average Belgian and fleet managers.