De Tijd and L’Echo win several prices at the Belgian Podcast Awards.
Research Ipsos: Podcasts just as credible as TV, radio, and newspapers Half of the Belgian podcast listeners prefer listening to podcasts over turning on the radio. This becomes clear from the results of the first national Belgian podcast research targeting 1500 Belgians done by Ipsos and commissioned by Mediafin. In addition, more than 8 in […]
The investor podcasts “De Beurs van Tegenwoordig” (De Tijd) and “Tracker” (L’Echo) have both hit the ground running. Barely a week after their launch, the podcasts had been downloaded more than 50,000 times, taking them to the top of the Belgian charts at both Apple (no. 1) and Spotify (no. 2). No fewer than three-quarter […]
De Tijd can proudly call itself the European Newspaper of the Year for the next twelve months. The newspaper recently claimed this top prize for the redesign and reconceptualisation of its weekday edition as a complementary medium to its news app and website ‘Form and content perfectly complement one another’ No fewer than 161 newspapers […]
San Pellegrino first brand to advertise in Belgium under new Belgian ecosystem Reaching out to Belgian consumers through online advertising without using third-party cookies: it’s now possible thanks to a new programming tool by Ghent-based Adhese. Trustmedia, the advertising agency behind L’Echo and De Tijd, is the first to implement the tool in the systems […]
Market research by Kantar has shown that the business media offered by L’Echo and De Tijd reach six in every ten corporate decision makers who read Belgian media. On top of that, both titles are the market leader at both large and small enterprises, as well as within all relevant decision-making areas. In total, nearly […]
Kantar survey shows trust gap between social media platforms and traditional media is growing Belgians trust the news they receive from traditional media increasingly more compared to social media platforms, according to a survey by Kantar in which 3,000 Belgians allocated trust scores to 39 news outlets. Traditional media received an average score of 8.31 […]
The Trustmedia office has been posting strong figures for the first half of the year and has set out to find additional reinforcements for both its luxury segment team and its tailor-made news services team. An extra pair of hands had already been added to the content marketing team previously. Trustmedia has the wind in […]