In March, De 7 and Le Brief reached just under 1 million monthly downloads, according to the latest publication from CIM. Both podcasts have now secured a permanent place in the daily routine of a loyal and rapidly growing audience. In just three years, De 7 and Le Brief have grown into the benchmark for news podcasts and the most listened-to podcasts in Belgium. De 7 is by far the most listened-to podcast in Flanders, while Le Brief holds second place among French-speaking podcasts.
Podcasts are now an indispensable part of an effective media strategy. Research shows they succeed in holding attention for extended periods, which translates into strong brand uplift for advertisers.
The success of De 7 and Le Brief is thanks to the unique combination of the editorial DNA of De Tijd | L’Echo with the most effective advertising solutions on the market.
Due to high demand, only three months remain available in 2025 for advertisers wishing to capitalise on the success of De 7 and Le Brief.
For more information, contact Dominique Van Santfoort, Business Development Manager Audio & Video, at +32 479 83 97 19 or dominique.vansantfoort@trustmedia.be.