De Tijd | L’Echo increases reach by 5%.

The ‘podcast’ medium has seen a huge rise in popularity over the past year. Today, 39% of Belgians listen to podcasts, a 10% growth compared to 2022. This is according to ‘The Power of Podcast 2023’, the second edition of the national podcast survey conducted by Ipsos on behalf of Trustmedia. The biggest increase is […]

Sabato.be was completely revamped earlier this year into a stylish website with top-notch editorial photography, web-exclusive content and a guide function for the specific Sabato themes of travel, food, design and fashion. The site quickly became the digital hotspot for the coveted Sabato community. Readers of the weekly magazine at De Tijd and L’Echo are […]

Newspaper sales of De Tijd and L’Echo have been growing for several years. For 2022, both titles can again present impressive sales figures. With their pronounced focus on business and finance, De Tijd and L’Echo are the reference in the field of financial-economic coverage. In 2022, De Tijd will grow by no less than 11% […]

Trustmedia is a two-time winner at the AMMA Awards. And yet we can do better, be more impressive and smarter. The expert panel awarded Trustmedia with Gold for Media Sales House of The Year (targeted audiences) and Bronze for Best Media Research at the AMMA Awards*. Moreover, this is the second time our research “The […]

Trustmedia’s research project ‘The Power of Podcast’ receives international recognition, winning the gold award for Best Research project at the Native Advertising Awards. The jury praised the commitment of Trustmedia’s research department and Content Republic, our native advertising and branded content experts, to take on the challenge of conducting the first large-scale Belgian study on […]

Content Republic, Trustmedia’s native advertising and branded content experts, have been nominated multiple times for the Native Advertising Awards. As many as three cases are competing for one of these prestigious awards. The podcast ‘Start to Metaverse’ /’En clair: Le Métavers’ is part of a multimedia editorial dossier by De Tijd and L’Echo. The editorial […]

Every Saturday, weekend magazine Sabato steps into the world of hard-to-reach audiences such as wealthy influencers and professionals with a passion for design, elegance & quality. Top-notch editorial photography, scoops and top content on fashion, travel, interior & design, among others, make Sabato the reference in the Belgian magazine world. Just recently, Sabato was awarded […]

De Tijd and L’Echo win several prices at the Belgian Podcast Awards.

The latest CIM National Readership Study shows a growth of 13% for De Tijd and L’Echo.

De Tijd has been named Media Brand of the Year.

Research Ipsos: Podcasts just as credible as TV, radio, and newspapers Half of the Belgian podcast listeners prefer listening to podcasts over turning on the radio. This becomes clear from the results of the first national Belgian podcast research targeting 1500 Belgians done by Ipsos and commissioned by Mediafin. In addition, more than 8 in […]

The investor podcasts “De Beurs van Tegenwoordig” (De Tijd) and “Tracker” (L’Echo) have both hit the ground running. Barely a week after their launch, the podcasts had been downloaded more than 50,000 times, taking them to the top of the Belgian charts at both Apple (no. 1) and Spotify (no. 2). No fewer than three-quarter […]

De Tijd can proudly call itself the European Newspaper of the Year for the next twelve months.  The newspaper recently claimed this top prize for the redesign and reconceptualisation of its weekday edition as a complementary medium to its news app and website ‘Form and content perfectly complement one another’ No fewer than 161 newspapers […]

San Pellegrino first brand to advertise in Belgium under new Belgian ecosystem Reaching out to Belgian consumers through online advertising without using third-party cookies: it’s now possible thanks to a new programming tool by Ghent-based Adhese. Trustmedia, the advertising agency behind L’Echo and De Tijd, is the first to implement the tool in the systems […]

Market research by Kantar has shown that the business media offered by L’Echo and De Tijd reach six in every ten corporate decision makers who read Belgian media. On top of that, both titles are the market leader at both large and small enterprises, as well as within all relevant decision-making areas. In total, nearly […]

Kantar survey shows trust gap between social media platforms and traditional media is growing Belgians trust the news they receive from traditional media increasingly more compared to social media platforms, according to a survey by Kantar in which 3,000 Belgians allocated trust scores to 39 news outlets. Traditional media received an average score of 8.31 […]

The Trustmedia office has been posting strong figures for the first half of the year and has set out to find additional reinforcements for both its luxury segment team and its tailor-made news services team. An extra pair of hands had already been added to the content marketing team previously. Trustmedia has the wind in […]

“Finance Avenue, Belgium’s biggest financial event for investors and savers, will be returning to Tour & Taxis this year on Saturday 20 November 2021. The 16th edition of the event will go ahead in its full physical format, combined with a digital experience for participants at home. The event will offer information and tips on […]

On Wednesday evening, Content Republic won the prestigious golden award for Best Native B2B Advertising Programme for its ‘Lock Down? Stand up!’ platform. The award was presented by the Native Advertising Institute in Denmark. Bloomberg Media USA and the Philippines-based The Huddle Room also claimed awards in this category. ‘Lock Down? Stand Up!’ brought together […]

Since 29 August, the luxury magazine of De Tijd | L’Echo has been published in a new layout and with a new logo. A photographic and typographic design and innovative page layout enhance the visual approach with which the Sabato editors continue to inspire. It doesn’t stop there. Sabato continues to surprise with 2 Sabato specials that will appear exclusively in a totally new form this autumn.

Mediafin enters a partnership with Brand Metrics: a tool that allows advertisers to measure the emotional perception of their brand and campaign. A powerful mix of the right content, the right audience and a reliable environment is ideal for performant brand awareness.

From 29 August, “Sabato New Style” blows a refreshing breeze through the luxury magazine. A new layout, new angles and new advertising formats give Sabato a stylish make-over after nearly 10 years

Between 20 and 27 April, 900 readers of De Tijd | L’Echo were asked about their buying and investment intentions before, during and after corona times – and this for their personal finance and real estate portfolio, as well as consumption in terms of travel, cars, fashion & beauty, interior & architecture, gastronomy, garden, art & culture, sports & health…

On June 17, the content file”Outlook” takes a look forward, with you as an expert, about your expectations regarding the investment market evolutions of the next six months. This extensive dossier will be published in the ‘Fond’ magazine as well as online on the websites lecho.be | tijd.be.
Share your vision and expertise with our readers and reach potential investors.