Content Republic, Trustmedia’s native advertising and branded content experts, have been nominated multiple times for the Native Advertising Awards. As many as three cases are competing for one of these prestigious awards.
- Best Use of Podcasts: New Insights: Start to Metaverse (EY)
The podcast ‘Start to Metaverse’ /’En clair: Le Métavers’ is part of a multimedia editorial dossier by De Tijd and L’Echo. The editorial podcast was complemented by 3 minutes of branded content in which our partner EY explains how entrepreneurs can use the Metaverse for their business activities. Via the native stitch, a new advertising format, editorial and branded content flowed seamlessly into one another.
For more information on this case, please visit: https://contentrepublic.be/en/projects/start-to-metaverse/
- Best Use of Infographics: Nyrstar – Battery Energy Storage System (BESS)
Nyrstar’s Battery Energy Storage System is comparable to a giant battery of 24 sea containers, packed with battery cells. As battery technology is very technical, Content Republic used the benefits of visual storytelling in a digital format.
More information can be found here: https://nyrstar.tijd.be/bess/
- Best Research Project: The Power of Podcast
The Power of Podcast is the first large-scale Belgian research project on podcasts. The first part of the research was developed together with IPSOS and describes the adoption and listening behaviour of Belgians. The second part was conducted in cooperation with the University of Antwerp and focuses on the perception of different types of advertising in podcasts.
Download some results from our study here: https://trustmedia.be/lezers/#onderzoeken
More information? Contact Tom Michiels, director Content Republic, at email@example.com