L’Echo | De Tijd market leaders in reaching decision makers

In 2018, research agency Ipsos did a first study on the reach, the role, the relevance, and the added value of business media in Belgium.

In 2021, the study was revisited by the international research agency Kantar.

The study sheds a new light on the reach and the relevance of media among decision makers, with both decision-making power and budgetary responsibility, in Belgium.

In total, 927 decision makers in Belgian companies took part in a telephone interview and 18 news brands were included in the study.

The study establishes that the titles De Tijd | L’Echo reach 1 out of 2 of the decision makers in Belgium (*). Moreover, they do so in a relevant way, given that nearly 9 out of 10 of the decision makers use L’Echo | De Tijd as a professional tool (*).

In addition, L’Echo | De Tijd have a clear impact on decision makers in both small and large companies: they reach 2 out of 5 decision makers in small Belgian companies (< 100 employees) and 3 out of 5 decision makers in large companies (> 100 employees).

*Based on total reach total brand L’Echo | De Tijd

If you would like to get further insights from the Decision Makers Survey, we will happily share a presentation with the key findings.

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