San Pellegrino first brand to advertise in Belgium under new Belgian ecosystem Reaching out to Belgian consumers through online advertising without using third-party cookies: it’s now possible thanks to a new programming tool by Ghent-based Adhese. Trustmedia, the advertising agency behind L’Echo and De Tijd, is the first to implement the tool in the systems […]
Market research by Kantar has shown that the business media offered by L’Echo and De Tijd reach six in every ten corporate decision makers who read Belgian media. On top of that, both titles are the market leader at both large and small enterprises, as well as within all relevant decision-making areas. In total, nearly […]
Kantar survey shows trust gap between social media platforms and traditional media is growing Belgians trust the news they receive from traditional media increasingly more compared to social media platforms, according to a survey by Kantar in which 3,000 Belgians allocated trust scores to 39 news outlets. Traditional media received an average score of 8.31 […]
The Trustmedia office has been posting strong figures for the first half of the year and has set out to find additional reinforcements for both its luxury segment team and its tailor-made news services team. An extra pair of hands had already been added to the content marketing team previously. Trustmedia has the wind in […]
“Finance Avenue, Belgium’s biggest financial event for investors and savers, will be returning to Tour & Taxis this year on Saturday 20 November 2021. The 16th edition of the event will go ahead in its full physical format, combined with a digital experience for participants at home. The event will offer information and tips on […]
On Wednesday evening, Content Republic won the prestigious golden award for Best Native B2B Advertising Programme for its ‘Lock Down? Stand up!’ platform. The award was presented by the Native Advertising Institute in Denmark. Bloomberg Media USA and the Philippines-based The Huddle Room also claimed awards in this category. ‘Lock Down? Stand Up!’ brought together […]
Since 29 August, the luxury magazine of De Tijd | L’Echo has been published in a new layout and with a new logo. A photographic and typographic design and innovative page layout enhance the visual approach with which the Sabato editors continue to inspire. It doesn’t stop there. Sabato continues to surprise with 2 Sabato specials that will appear exclusively in a totally new form this autumn.
Mediafin enters a partnership with Brand Metrics: a tool that allows advertisers to measure the emotional perception of their brand and campaign. A powerful mix of the right content, the right audience and a reliable environment is ideal for performant brand awareness.
From 29 August, “Sabato New Style” blows a refreshing breeze through the luxury magazine. A new layout, new angles and new advertising formats give Sabato a stylish make-over after nearly 10 years
Between 20 and 27 April, 900 readers of De Tijd | L’Echo were asked about their buying and investment intentions before, during and after corona times – and this for their personal finance and real estate portfolio, as well as consumption in terms of travel, cars, fashion & beauty, interior & architecture, gastronomy, garden, art & culture, sports & health…